Posts in Marketing
Businesses Stand On the Doorstep of the Digital Age, But It's Up to You to Step Through

How many times have you heard in recent times “Small business is getting crushed.” Or “40% of small businesses have closed their doors for good.” Or “You’ll own nothing and be happy.” To someone who is an eternal optimist, like me, all the negativity can drive people to “give up” their will to be in businesses. Yes, these are discouraging signs of deeper fissures in our economy, and yes, their effects will be felt for years. However, I challenge you to change your attitude about what’s possible during severe economic disruption and recognize it for the opportunity that it presents.

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How to Sell Yourself to Your Future Employer

The biggest reason generic resumes aren't effective is that every company is in the market for a different version of you. Ultimately the "you" that Company A wants to buy is different from the you that Company B is in the market for. This truth is essential to an understanding of why generic resumes don’t work. Resumes, as well as the individual themselves, must be tailor-made for the unique role they will assume.

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