Business, Internet, Marketing, Publishing Tyler West Business, Internet, Marketing, Publishing Tyler West

Businesses Stand On the Doorstep of the Digital Age, But It's Up to You to Step Through

How many times have you heard in recent times “Small business is getting crushed.” Or “40% of small businesses have closed their doors for good.” Or “You’ll own nothing and be happy.” To someone who is an eternal optimist, like me, all the negativity can drive people to “give up” their will to be in businesses. Yes, these are discouraging signs of deeper fissures in our economy, and yes, their effects will be felt for years. However, I challenge you to change your attitude about what’s possible during severe economic disruption and recognize it for the opportunity that it presents.

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Internet, Careers, Business, Marketing Tyler West Internet, Careers, Business, Marketing Tyler West

Maximizing Your LinkedIn Header Graphic

One of the major mistakes I see people make on their LinkedIn Profiles not exploiting the header graphic. This is premium real estate. Most people waste it. You have about 3 seconds to telegraph your value and capture a stranger’s interest on your website and I don’t see why it would be any different on your social media profiles.

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Careers, Marketing, Life, Business Tyler West Careers, Marketing, Life, Business Tyler West

How to Sell Yourself to Your Future Employer

The biggest reason generic resumes aren't effective is that every company is in the market for a different version of you. Ultimately the "you" that Company A wants to buy is different from the you that Company B is in the market for. This truth is essential to an understanding of why generic resumes don’t work. Resumes, as well as the individual themselves, must be tailor-made for the unique role they will assume.

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Marketing Tyler West Marketing Tyler West

Six Ways to Get Left Behind In 2016

So you want to get left behind in 2016, huh? Winning and leading from the front takes too much energy. I can understand if you need this year to catch your breath. For those of you who need to stop to smell the roses, here are some things to avoid in this new year, so you can do just that.

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Business, Marketing Tyler West Business, Marketing Tyler West

Five Essential Qualities of a Virtual Assistant

Before you "hire" a virtual assistant use this as a litmus test to make sure they are the right person to hire. Skills are no doubt important but what you need is a little something extra. Outlined below are not just things to look for in your virtual assistant, but features to your working relationship that you will discover to be mandatory.

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