How many times have you heard in recent times “Small business is getting crushed.” Or “40% of small businesses have closed their doors for good.” Or “You’ll own nothing and be happy.” To someone who is an eternal optimist, like me, all the negativity can drive people to “give up” their will to be in businesses. Yes, these are discouraging signs of deeper fissures in our economy, and yes, their effects will be felt for years. However, I challenge you to change your attitude about what’s possible during severe economic disruption and recognize it for the opportunity that it presents.
The businesses that are failing are the one’s who fail to adapt to a 21st century architecture. Many of them are the result of the crushing burden of overhead. Many of are the result of overbearing regulation. The simple truth is that many of them have simply given up their will to exist. The opportunity here is that a lot of creativity and innovation can and must arise out of the destruction.
Read the full article to learn how small businesses can adapt to a 21st century, digital architecture during harsh economic conditions.