Businesses Stand On the Doorstep of the Digital Age, But It's Up to You to Step Through

How many times have you heard in recent times “Small business is getting crushed.” Or “40% of small businesses have closed their doors for good.” Or “You’ll own nothing and be happy.” To someone who is an eternal optimist, like me, all the negativity can drive people to “give up” their will to be in businesses. Yes, these are discouraging signs of deeper fissures in our economy, and yes, their effects will be felt for years. However, I challenge you to change your attitude about what’s possible during severe economic disruption and recognize it for the opportunity that it presents.

Business, Internet, Marketing, PublishingTyler WestSeptember 29, 2021Internet, Digital Age, economy, entreprenuership, SMBs

Maximizing Your LinkedIn Header Graphic

One of the major mistakes I see people make on their LinkedIn Profiles not exploiting the header graphic. This is premium real estate. Most people waste it. You have about 3 seconds to telegraph your value and capture a stranger’s interest on your website and I don’t see why it would be any different on your social media profiles.

Internet, Careers, Business, MarketingTyler WestJuly 29, 2018LinkedIn, social networking, job search

The Rise and Rise of Social Coins

Back in 2009, when bitcoin was quietly born in the form of an innocent whitepaper, people didn’t realize its disruptiveness. In fact, most people still don’t. Bitcoin permanently revolutionizes the world because of the digitalization power it presents. Although digitalization is a broad term, comprising many technological breakthroughs, the strong pattern emerging is that it promotes otherwise marginalized use cases and people to participate in harmony within society. The iterative process strongly blows the sails of the circular economy windmill - the main propeller for cryptocurrencies explosive growth.

Business, InternetTyler WestMarch 5, 2018blockchain, crypto

How to Sell Yourself to Your Future Employer

The biggest reason generic resumes aren't effective is that every company is in the market for a different version of you. Ultimately the "you" that Company A wants to buy is different from the you that Company B is in the market for. This truth is essential to an understanding of why generic resumes don’t work. Resumes, as well as the individual themselves, must be tailor-made for the unique role they will assume.

Careers, Marketing, Life, BusinessTyler WestJune 21, 2016interviews, sales, personal branding, resumes

Five Ethical Ways to Guarantee a Followup Response

We've all been there. You spend what seems like an eternity problem-solving for a prospective customer or client, then... radio silence. Over time, I've developed five ways to help guarantee a followup response and bring the deal to a close so, here they are.

Business, MarketingTyler WestDecember 24, 2015sales, marketing, lead generation, followup, networking, conversion, prospecting

Why Small Businesses Are Progressively Outsourcing Their Marketing Function

Modern organizations lack confidence in their internal marketing teams. By the same token, CMO's complain that they do not have the people, tools or resources necessary to meet their marketing objectives. Who's right? And is there another way to provision your marketing resource?

Business, CareersTyler WestJune 1, 2015agency, marketing, outsourcing, talent, careers

Five Essential Qualities of a Virtual Assistant

Before you "hire" a virtual assistant use this as a litmus test to make sure they are the right person to hire. Skills are no doubt important but what you need is a little something extra. Outlined below are not just things to look for in your virtual assistant, but features to your working relationship that you will discover to be mandatory.

Business, MarketingTyler WestSeptember 1, 2013virtual assistants

Why Small Business Owners and Virtual Assistants Need Each Other

It was one of those rare occasions where someone acts on your good advice. Several years ago a friend and colleague of mine was transitioning out of her full-time job to build a new life, out of state. Eschewing corporate hierarchies as I do, while trying to remain sensitive to her need for stable work, I made that best suggestion I could. I told her she could put herself in business right away by marketing herself as a "Virtual assistant" to her existing network instead of waiting in line like everybody else to land full-time employment.

Business, Internet, CareersTyler WestAugust 27, 2013virtual assistants, economy, telecommuting, trends, Blue Ocean Strategy, employment

New TLD's: Which Should I Buy

The internet has come a long way since the advent of the .com domain. One question I get asked frequently is "which TLDs are commercially viable?" This article is a summary of the advice I give all my clients with respect to new TLDs.

Marketing, Internet, BusinessTyler WestApril 26, 2013ICANN, domains, TLDs, marketing, branding

The Domain Expert's No-Nonsense Link Acquisition Guide

Dear webmasters, web developers and search engine optimization experts. These link building strategies will strike you as unorthodox at first, but you'll soon discover that their logic transcends mere link-building and pays homage back to a profession we all know and love: the "web developer."

Business, MarketingTyler WestApril 13, 2013internet, web development, link building, seo, how-to

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