The biggest reason generic resumes aren't effective is that every company is in the market for a different version of you. Ultimately the "you" that Company A wants to buy is different from the you that Company B is in the market for. This truth is essential to an understanding of why generic resumes don’t work. Resumes, as well as the individual themselves, must be tailor-made for the unique role they will assume.
Read MoreMost of us don't go around looking at our customers, our audience members, our blog readers as potential girlfriends or boyfriends. But what if we did? Knowing whats at the end of the tunnel, how much further would you go to forge lasting bonds? Wouldn’t you do everything you could to take your audience "off the market" forever?
Read MoreLeverage is getting the highest yield out of every opportunity, resource, asset or relationship you've ever come across or ever will come across. It's about knowing what value you bring to the world, exercising your value at every juncture and recognizing the advent doorways to higher and, even, unexpected outcomes.
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