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The biggest reason generic resumes aren't effective is that every company is in the market for a different version of you. Ultimately the "you" that Company A wants to buy is different from the you that Company B is in the market for. This truth is essential to an understanding of why generic resumes don’t work. Resumes, as well as the individual themselves, must be tailor-made for the unique role they will assume.

So you want to get left behind in 2016, huh? Winning and leading from the front takes too much energy. I can understand if you need this year to catch your breath. For those of you who need to stop to smell the roses, here are some things to avoid in this new year, so you can do just that.

We've all been there. You spend what seems like an eternity problem-solving for a prospective customer or client, then... radio silence. Over time, I've developed five ways to help guarantee a followup response and bring the deal to a close so, here they are.

Modern organizations lack confidence in their internal marketing teams. By the same token, CMO's complain that they do not have the people, tools or resources necessary to meet their marketing objectives. Who's right? And is there another way to provision your marketing resource?

Before you "hire" a virtual assistant use this as a litmus test to make sure they are the right person to hire. Skills are no doubt important but what you need is a little something extra. Outlined below are not just things to look for in your virtual assistant, but features to your working relationship that you will discover to be mandatory.

It was one of those rare occasions where someone acts on your good advice. Several years ago a friend and colleague of mine was transitioning out of her full-time job to build a new life, out of state. Eschewing corporate hierarchies as I do, while trying to remain sensitive to her need for stable work, I made that best suggestion I could. I told her she could put herself in business right away by marketing herself as a "Virtual assistant" to her existing network instead of waiting in line like everybody else to land full-time employment.

The internet has come a long way since the advent of the .com domain. One question I get asked frequently is "which TLDs are commercially viable?" This article is a summary of the advice I give all my clients with respect to new TLDs.

Dear webmasters, web developers and search engine optimization experts. These link building strategies will strike you as unorthodox at first, but you'll soon discover that their logic transcends mere link-building and pays homage back to a profession we all know and love: the "web developer."

Most of us don't go around looking at our customers, our audience members, our blog readers as potential girlfriends or boyfriends. But what if we did? Knowing whats at the end of the tunnel, how much further would you go to forge lasting bonds? Wouldn’t you do everything you could to take your audience "off the market" forever?

Virtually every web designer, graphic artist and creative services professional I know undervalues their professional contribution. And as a result I get to listen to them bitch about how it's a tough field and competition is stealing clients and sales aren't what they should be and on and on and on. Don't get me wrong. They think they're worth more. In some cases, they even know it. But there's one thing holding them back from commanding the kind of fees that make...