
Insights
Why Small Business Owners and Virtual Assistants Need Each Other
It was one of those rare occasions where someone acts on your good advice. Several years ago a friend and colleague of mine was transitioning out of her full-time job to build a new life, out of state. Eschewing corporate hierarchies as I do, while trying to remain sensitive to her need for stable work, I made that best suggestion I could. I told her she could put herself in business right away by marketing herself as a "Virtual assistant" to her existing network instead of waiting in line like everybody else to land full-time employment.
New TLD's: Which Should I Buy
The internet has come a long way since the advent of the .com domain. One question I get asked frequently is "which TLDs are commercially viable?" This article is a summary of the advice I give all my clients with respect to new TLDs.
The Domain Expert's No-Nonsense Link Acquisition Guide
Dear webmasters, web developers and search engine optimization experts. These link building strategies will strike you as unorthodox at first, but you'll soon discover that their logic transcends mere link-building and pays homage back to a profession we all know and love: the "web developer."
The Bloggers Guide to Courting A Long-Term Readership
Most of us don't go around looking at our customers, our audience members, our blog readers as potential girlfriends or boyfriends. But what if we did? Knowing whats at the end of the tunnel, how much further would you go to forge lasting bonds? Wouldn’t you do everything you could to take your audience "off the market" forever?
How to Value Your Work As a Creative Services Provider
Virtually every web designer, graphic artist and creative services professional I know undervalues their professional contribution. And as a result I get to listen to them bitch about how it's a tough field and competition is stealing clients and sales aren't what they should be and on and on and on. Don't get me wrong. They think they're worth more. In some cases, they even know it. But there's one thing holding them back from commanding the kind of fees that make...
Calculating the True Cost of Unemployment
What does being out of work cost you every month? If you think you already know the answer to that question, think again. It's probably costing you a lot more than you think.
The Price of Web Conferencing Must Plummet
The price of web conferencing must come down and the major players know it. Leading web conferencing companies may not care to admit it in public, but their business is headed straight for commodity status--or so would seem the fate of mmost internet technologies. But that means good things for consumers.