Modern organizations lack confidence in their internal marketing teams. By the same token, CMO's complain that they do not have the people, tools or resources necessary to meet their marketing objectives. Who's right? And is there another way to provision your marketing resource?
Read MoreVirtually every web designer, graphic artist and creative services professional I know undervalues their professional contribution. And as a result I get to listen to them bitch about how it's a tough field and competition is stealing clients and sales aren't what they should be and on and on and on. Don't get me wrong. They think they're worth more. In some cases, they even know it. But there's one thing holding them back from commanding the kind of fees that make...
Read MoreWhat does being out of work cost you every month? If you think you already know the answer to that question, think again. It's probably costing you a lot more than you think.
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