Well-rounded online marketer and project manager with demonstrated ability to build relationships with influencers and solidify key commercial accounts.
Vice President, WireFlare | Sacramento CA 2015-2017
My responsibilities include brand oversight, business development, formulation of strategy and lead generation for our web and application development company, specializing in high-end app development for a variety of industries.
Marketing Specialist, BusinessCoach.com | Sacramento, CA 2010-2011
Led team in a major branding overhaul, website redesign and a program of overhead reduction through consolidation of online assets. Developed brand identity guidelines and strategy for optimizing traffic between online properties. Personally responsible for the prototyping and final delivery of landing pages, promotion through social media and email and reporting through Google Analytics.
Executive Recognition Coach, Corporate Warriors | Auburn, CA 2009-2010
Implemented a new profit center helping executive clients (some Fortune 500) extend their visibility on the internet through high-end “vanity websites.” Designed, produced and presented executive career portfolios tailored to the personal branding goals of the client. Created and led outcome-based training programs focused on online marketing, seo and personal branding. Established alliance of over 300 corporate referral partners.
Marketing Manager, Cool Conference Live | Auburn, CA 2007-2009
Key decision maker at high-tech startup providing web conferencing software. Created company’s go-to-market strategy, along with procedures to track and manage marketing overhead. Held strategic and operational oversight over development of company’s branding and trade show planning, including materials.
Operations Manager, Wine Menu | Sacramento, CA 2004-2007
Key advisor to the owner in all aspects of online customer acquisition. Managed and fine-tuned pay-per-click advertising campaigns while raising the company’s profile in the SERPs. Held primary responsibility for shipping department, establishing tight inventory management controls and rigorous safety standards for the care and and transport of inventory. Made personal sales to high-end clients and build relationships with key customer accounts. Provided limited design support in the form of branded business collateral.
- Project Management
- Content development
- Search engine optimization
- Adobe CS4: Photoshop, Illustrator, Premier
- Apple iWork: Keynote, Pages, Numbers
- Google AdWords Certified
- Business Coaching
- Massage Therapist