Tyler E. West

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Executive Summary

The art and craft of human enterprise have been my foregoing interest for my entire adult working life and I have had the privilege to contribute to ventures both humble and ambitious, from design to software to wine. Lately, I have been exploring the practical applications of crypto in solving business and social problems while serving my executive clientele.

Key Competencies

I achieve superior outcomes in branding, sales and partnerships by means of combining my strategic approach with my pursuit of design excellence. I have a knack for making a message stick and flair for naming things.

Work History

Clients and partners consider me a well-rounded digital marketer and project manager, with a demonstrated ability to launch strategic initiatives and solidify key commercial relationships.

Principal, Waldon West | Sacramento CA 2020-Present

Constituting the “marketing backbone” of a new type of marketing agency experience designed around the Sacramento Home Improvement, AEC and HVAC industry vertical. Developed the brand positioning, marketing assets, creative for a quick launch. Responsible for new client acquisition, automation infrastructure and client deliverables.

Director, Recon Group LLC | Sacramento CA 2017-Present

Implemented a new profit center helping executive clients (some Fortune 500) access the hidden job market and extend their visibility on the internet through high-end “vanity websites” and confidential career marketing approaches. Designed, produced and presented executive career portfolios tailored to the personal branding goals of the client.

Vice President, WireFlare | Sacramento CA 2015-2017

My responsibilities include brand oversight, business development, product rationalization, go-to-market strategy and lead generation approaches for our web and application development company, emphasizing in high-end app development for a variety of industries.

Marketing Director, BusinessCoach.com | Sacramento, CA 2010-2011

Led team in a major branding overhaul, website redesign and a program of overhead reduction through consolidation of online assets. Developed brand identity guidelines and strategy for optimizing traffic between online properties. Personally responsible for the prototyping and final delivery of landing pages, promotion through social media and email and reporting through Google Analytics.

Vice President of Marketing, Corporate Warriors | Auburn, CA 2009-2010

Designed, produced and presented executive career portfolios tailored to the personal branding goals of the client. Created and led outcome-based training programs focused on online marketing, seo and personal branding. Established alliance of over 300 corporate referral partners.

Marketing Manager, Cool Conference Live | Auburn, CA 2007-2009

Key decision maker at high-tech startup providing web conferencing software. Created company’s go-to-market strategy, along with procedures to track and manage marketing overhead. Held strategic and operational oversight over development of company’s branding, corporate messaging and trade show planning.

Operations Manager, Wine Menu | Sacramento, CA 2005-2007

Key advisor to the owner in all aspects of online customer acquisition. Managed and fine-tuned pay-per-click advertising campaigns while raising the company’s profile in the SERPs. Held primary responsibility for product inventory, establishing tight inventory management controls and rigorous safety standards for the care and and transport of inventory. Made personal sales to high-end clients and build relationships with key customer accounts. Provided limited design support in the form of branded business collateral.

Vice President of Marketing, Squarespace | Sacramento, CA 2003-2005

Key advisor to the owner in all aspects of customer acquisition and key elements of product design. Provided early-stage market and product rationalization including:

• The mass market appeal of vanity and its role in achieving a key competitive advantage in the evolving self-publishing space.

• Advised on per-page navigational options and user permissions as well as Code-Injection Points as first-stage accommodations for 3rd-party platform integrations.

• Provided branding support in the form of visual identity and corporate messaging.

Technical Proficiencies

Software wizard, serial beta tester. I pride myself on being able to not only quickly learn any software but to be able to push them to their limits.

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