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Recommendations

Tyler is an enthusiastic and dynamic leader. His knowledge and insights are amazing—he seems to have well-thought-out and accurate answers for just about any question that comes up in the course of his duties. He is a joy to work with and keeps a lively atmosphere in the workplace.
— August 15, 2008 - Joelle Silva, VP Client Support Services, Corporate Warriors and Cool Conference Live
Tyler brings a creative millenia perspective that transcends his years. His keen mind, strategic perspective, and grasp of markets and buyers is truly astute in these competitive times. His creative flashes and critical insights contribute richly to sales and marketing issues, product development and driving customer value. You’ll add to your competitive edge with Tyler on your team!
— August 17, 2009 - Greg Haskell, VP Channels and Alliances (Interim), Corporate Warriors Inc.
 

Executive Summary

The art and craft of human enterprise have been my foregoing interest for my entire adult working life and I have had the privilege to contribute to ventures both humble and ambitious, from design to software to wine. Lately, I have been exploring the practical applications of crypto in solving business and social problems while serving my executive clientele.


Key Competencies

I achieve superior outcomes in branding, sales and partnerships by means of combining my strategic approach with my pursuit of design excellence. I have a knack for making a message stick and flair for naming things.

  • Business Planning

  • Go-to-Market Strategy

  • Business Model Design

  • Digital Transformation

  • Project Management

  • Strategic Communications

  • Brand Architecture

  • UX Design / Prototyping

  • Content Development

  • Advertising Management

  • SEO


Work History

Clients and partners consider me a well-rounded digital marketer and project manager, with a demonstrated ability to launch strategic initiatives and solidify key commercial relationships.

 
Corporate Warriors  Executive Marketing Solutions  corporatewarriors.com

Corporate Warriors
Executive Marketing Solutions
corporatewarriors.com

President, Corporate Warriors | Sacramento CA 2017-Present

Implemented a new profit center helping executive clients (some Fortune 500) extend their visibility on the internet through high-end “vanity websites.” Designed, produced and presented executive career portfolios tailored to the personal branding goals of the client.


WireFlare  Web Design & App Development Studio  wireflare.com

WireFlare
Web Design & App Development Studio
wireflare.com

Vice President, WireFlare | Sacramento CA 2015-2017

My responsibilities include brand oversight, business development, product rationalization, go-to-market strategy and lead generation approaches for our web and application development company, emphasizing in high-end app development for a variety of industries.


BusinessCoach.com  Business Coach Training Company  businesscoach.com

BusinessCoach.com
Business Coach Training Company
businesscoach.com

Marketing Director, BusinessCoach.com | Sacramento, CA 2010-2011

Led team in a major branding overhaul, website redesign and a program of overhead reduction through consolidation of online assets. Developed brand identity guidelines and strategy for optimizing traffic between online properties. Personally responsible for the prototyping and final delivery of landing pages, promotion through social media and email and reporting through Google Analytics.


cw-logo.png

Vice President of Marketing, Corporate Warriors | Auburn, CA 2009-2010

Implemented a new profit center helping executive clients (some Fortune 500) extend their visibility on the internet through high-end “vanity websites.” Designed, produced and presented executive career portfolios tailored to the personal branding goals of the client.

  • Created and led outcome-based training programs focused on online marketing, seo and personal branding.

  • Established alliance of over 300 corporate referral partners.


Marketing Manager, Cool Conference Live | Auburn, CA 2007-2009

Key decision maker at high-tech startup providing web conferencing software. Created company’s go-to-market strategy, along with procedures to track and manage marketing overhead. Held strategic and operational oversight over development of company’s branding, corporate messaging and trade show planning.


Operations Manager, Wine Menu | Sacramento, CA 2005-2007

Key advisor to the owner in all aspects of online customer acquisition. Managed and fine-tuned pay-per-click advertising campaigns while raising the company’s profile in the SERPs. Held primary responsibility for product inventory, establishing tight inventory management controls and rigorous safety standards for the care and and transport of inventory. Made personal sales to high-end clients and build relationships with key customer accounts. Provided limited design support in the form of branded business collateral.


Squarespace  Website Publishing Platform  squarespace.com

Squarespace
Website Publishing Platform
squarespace.com

Vice President of Marketing, Squarespace | Sacramento, CA 2003-2005

Key advisor to the owner in all aspects of customer acquisition and key elements of product design. Provided early-stage market and product rationalization including:

  • The mass market appeal of vanity and its role in achieving a key competitive advantage in the evolving self-publishing space.

  • Advised on per-page navigational options and user permissions as well as Code-Injection Points as first-stage accommodations for 3rd-party platform integrations.

  • Provided branding support in the form of visual identity and corporate messaging.


Technical Proficiencies

Software wizard, serial beta tester. I pride myself on being able to not only quickly learn any software but to be able to push them to their limits.

 

Software

Google Marketing Solutions
Adwords Management, Analytics

Adobe Creative Suite
Photoshop, Illustrator, Premier

Certifications

AdWords Certified 2016
Google, Inc.

Master Business Coach 2007
BusinessCoach.com

Certified Massage Therapist 2005
The Body Institute, Inc.


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