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Well-rounded online marketer and project manager with demonstrated ability to build relationships with influencers and solidify key commercial accounts.

 

Vice President, WireFlare | Sacramento CA 2015-2017

My responsibilities include brand oversight, business development, formulation of strategy and lead generation for our web and application development company, specializing in high-end app development for a variety of industries.

Marketing Specialist, BusinessCoach.com | Sacramento, CA 2010-2011

Business Coach Training Company

Business Coach Training Company

Led team in a major branding overhaul, website redesign and a program of overhead reduction through consolidation of online assets. Developed brand identity guidelines and strategy for optimizing traffic between online properties. Personally responsible for the prototyping and final delivery of landing pages, promotion through social media and email and reporting through Google Analytics.

Executive Recognition Coach, Corporate Warriors | Auburn, CA 2009-2010

Implemented a new profit center helping executive clients (some Fortune 500) extend their visibility on the internet through high-end “vanity websites.” Designed, produced and presented executive career portfolios tailored to the personal branding goals of the client. Created and led outcome-based training programs focused on online marketing, seo and personal branding. Established alliance of over 300 corporate referral partners.

Marketing Manager, Cool Conference Live | Auburn, CA 2007-2009

Key decision maker at high-tech startup providing web conferencing software. Created company’s go-to-market strategy, along with procedures to track and manage marketing overhead. Held strategic and operational oversight over development of company’s branding and trade show planning, including materials.

Operations Manager, Wine Menu | Sacramento, CA 2004-2007

Key advisor to the owner in all aspects of online customer acquisition. Managed and fine-tuned pay-per-click advertising campaigns while raising the company’s profile in the SERPs. Held primary responsibility for shipping department, establishing tight inventory management controls and rigorous safety standards for the care and and transport of inventory. Made personal sales to high-end clients and build relationships with key customer accounts. Provided limited design support in the form of branded business collateral.

Key Skills

Software Proficiencies

  • Adobe CS4: Photoshop, Illustrator, Premier
  • Apple iWork: Keynote, Pages, Numbers

Certifications

  • Google AdWords Certified
  • Business Coaching
  • Massage Therapist

Recommendations

Tyler is an enthusiastic and dynamic leader. His knowledge and insights are amazing—he seems to have well-thought-out and accurate answers for just about any question that comes up in the course of his duties. He is a joy to work with and keeps a lively atmosphere in the workplace.
— August 15, 2008 - Joelle Silva, VP Client Support Services, Corporate Warriors and Cool Conference Live
Tyler brings a creative millenia perspective that transcends his years. His keen mind, strategic perspective, and grasp of markets and buyers is truly astute in these competitive times. His creative flashes and critical insights contribute richly to sales and marketing issues, product development and driving customer value. You’ll add to your competitive edge with Tyler on your team!
— August 17, 2009 - Greg Haskell, VP Channels and Alliances (Interim), Corporate Warriors Inc.