Features Overview

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10-25 Points

You might want to get that looked at. A poorly performing website usually has a combination of the following symptoms:

  • Low volume and/or low quality traffic
  • Unfocused messaging
  • Confusing navigation
  • Long loading speed
  • Uninteresting layout

26-40 Points

You might be doing very well already but you also have a lot of room for improvement. Look at the areas of:

  • Traffic
  • Behavior
  • Conversion
  • Branding

41-45 Points

You are certainly doing better than most. There's a few opportunities to fine-tune your website so that it performs at an even higher, more consistent level, is more universally accessible and recognized in your market.

  • Branding
  • Targeting
  • Website architecture
  • Conversion optimization
  • Content strategy
  • Unique selling proposition