Features Overview
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10-25 Points
You might want to get that looked at. A poorly performing website usually has a combination of the following symptoms:
- Low volume and/or low quality traffic
- Unfocused messaging
- Confusing navigation
- Long loading speed
- Uninteresting layout
26-40 Points
You might be doing very well already but you also have a lot of room for improvement. Look at the areas of:
- Traffic
- Behavior
- Conversion
- Branding
41-45 Points
You are certainly doing better than most. There's a few opportunities to fine-tune your website so that it performs at an even higher, more consistent level, is more universally accessible and recognized in your market.
- Branding
- Targeting
- Website architecture
- Conversion optimization
- Content strategy
- Unique selling proposition