Pay-per-click Management
(PPC)

If you are running your own PPC advertising, you are leaving money on the table. Let our experienced Campaign Managers apply the science of lead generation to your business, freeing you time and making you money – guaranteed.

 

Pay per click (PPC)* refers to the online advertising payment model where payment is based solely on qualifying click-throughs. These are the ads that appear on the top premium position and along the right side rail of the organic or natural listings on a search engine results page (SERP). Pay per click (PPC) allows advertisers to create ads and target specific keyword(s).

A keyword-targeted ad is ranked on a search engine result page (SERP) based on the matched keyword's maximum cost-per-click (CPC) bid and Quality Score. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system.

Some keywords are more expensive than others, but with the proper strategy and mechanisms in place, the cost can be managed, which is why PPC keyword research is essential for identifying certain target keywords.

 

Get in front of the people who are ready to buy.

Pay-per-click advertisements may be targeted to search engines, social media properties and even specific websites by subject matter. While most ads are in text format, modern day formats include image, video and even interactive ads. Our techniques expose your ad to the precisely the right kinds of prospects in order to maximize your response and keep waste to a minimum.

With PPC management your business can:

  • Start getting leads overnight
  • Only pay when a prospect responds
  • Adjust your budget at any time
  • Do critical market research
 

Performance advertising, where you only pay for a response. 

Expertly Managed

Each client account is managed by a skilled and experienced Campaign Manager who will faithfully meet targets, fine-tune your account structure, control your acquisition costs, monitor your ROI and identify new opportunities on your behalf.

campaigns for all seasons

Manage campaigns with a specific start and end dates, run seasonal promotions, launch a new product or break into new markets.

Valuable Market Intelligence

Conduct market research… and leverage the research gleaned from your PPC campaign in your other marketing initiatives.

Guaranteed ROI

We offer pay-per-click management clients the ultimate in low-risk proposition: Give us four months to turn your PPC into a money maker or you don’t keep paying.