Posts in Marketing
How to Sell Yourself to Your Future Employer

The biggest reason generic resumes aren't effective is that every company is in the market for a different version of you. Ultimately the "you" that Company A wants to buy is different from the you that Company B is in the market for. This truth is essential to an understanding of why generic resumes don’t work. Resumes, as well as the individual themselves, must be tailor-made for the unique role they will assume.

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