One of the main reasons I started this site was to have a reference point for my observations and the things that matter to me. For that reason, I have done my job well if my personal and professional outlooks are indistinguishable to the audience.

Mostly, I talk about conducting business in the 21st century business climate. I also regularly update this site with things that are of interest to me and relevant to most so, if you and I are anything alike, you should find something here to catch your fancy or launch your own personal flights thereof. 

Since I set out to become a marketer I have learned that most people choose the cubicle they're in. And even if they don't objectively believe they do, they surely had some choice in the matter.

Everyone desires improvement. Everyone wants to conduct trade, safely and securely. And most people start out wanting to continue their relationships. The roads we take to pursue our bliss are usually paved with good intentions. The difference between consumer and provider, worker and employer, is largely a matter of taste.

The internet has contributed magnificently to the blurring of the boundaries and the lines of demarcation that people like to draw around others. This is but one eventuality of a hyper-connected world that pays no homage to outmoded norms of hierarchy and class.

I would like to think that this site is one place where many of our sacred institutions can go under microscope, naked before science, as well as the one place where I can do or say whatever I want.

In that sense, this little corner of the world wide web is my not-so-secret private laboratory, where I work to uncover the organizing principals of things in endless, tireless pursuit of originality. Both professionally, and in my personal life, I encourage all people to create an outlet to do the same.

The whole universe can fit on the dissection table of your mind, arranged into its component parts but only the good stuff need be shared. In that sense I will try not to bore you with too many personal details. Just keep in mind I'm an artist and all the conceits thereof are still very much on the table.

And a bit of forewarning to you who are politically sensitive. I also presume to speak often about our collective blueprints for building a better future, an exercise which, more often than not, can ruffle a few feathers.

In spite, or maybe as a result of, my political irreverence, my mission is to become one of your favorite private points-of-entry into the world-wide phenomenon known as the web. Please, inform me of your satisfaction with the site or send me hate-mail, at your discretion.

Alternatively, if you can think of anyone who you believe could personally benefit from the material on my website, use the easy print and email article tools to let them know about it. That's what they're there for.

Remember that knowledge for it's own sake is merely an exercise in intellectual entertainment. The apotheosis of knowledge is what we do with it. Participate in the advancement of all humankind by sharing and applying what you learn.

~ Tyler E. West